Midwest Cravings, Social Wins: Casey’s Cookie Sandwich Moment
Casey's
Casey's, started from humble beginings in 1968, and our purpose - to make life better for communities and guests every day - is at the heart of all we do.
Casey’s Convenience Stores, with over 2,700 Midwest locations, are famous for pizza, coffee, and on-the-go snacks. When they launched their two new signature Cookie Sandwiches—Chocolate Chip Buttercream and Birthday Cake Buttercream—the goal was clear: make these treats a social media moment that drives awareness and excitement.
The Opportunity
Casey’s wasn’t just adding a snack—they were giving customers a reason to celebrate everyday moments. The Cookie Sandwiches were designed to feel personal, fun, and shareable. Casey’s needed creators to show that these cookies are both delicious and perfect for small celebrations.
The Strategy
Relish crafted a creator campaign focused on enjoyment, relatability, and snackable storytelling. Influencers visited local Casey’s, grabbed a package, and shared authentic moments—without filming inside the store.
Key tactics included:
- Showcasing the Cookie Sandwiches in everyday settings—coffee breaks, movie nights, or birthday moments
- Encouraging fun captions like “I never met a cookie I didn’t like…but these are next-level delicious”
- Highlighting convenience and the iconic Casey’s storefront from outdoor shots
The Results
- 27 creator posts
- 87,249 total views
- 2,372 engagements
- 2.72% engagement rate
Creators’ authentic content generated strong online buzz, turning Casey’s Cookie Sandwiches into a social moment fans loved to share.
Why It Matters
Even a convenience store snack can go viral with authentic storytelling and creator enthusiasm. Casey’s Cookie Sandwiches weren’t just seen—they were celebrated and enjoyed across the Midwest.
Casey’s didn’t just launch cookies—they created a moment worth savoring.
Ready to turn your CPG product into a social sensation?
