🦴 What's Barking? Pookies Summer Treats are Here!
Overview
About this campaign
What’s Barking creates baked, premium dog treats made with simple, transparent ingredients — no weird stuff, just real food dogs actually love.
This campaign highlights the new What’s Barking? Pookies treats, featuring three soft-baked bite flavors in convenient 5 oz bags.
Flavors Include:
Oatmeal Cookie
Chicken Pot Pie
Bacon Cheeseburger
We're making it easier than ever for dog parents to discover their pup's favorites.
Benefits
What you'll receive
Approved dog-loving creators get an exclusive What’s Barking? New Pookies treats featuring 3 delicious soft-baked bite flavors. In exchange, create one fun Instagram Reel (25-45 seconds) showing your dog’s genuine reactions.
🎯 Your Mission
Show your dog exploring and enjoying the What's Barking? Pookies in a real, everyday moment. Highlight the variety of flavors included and showcase your pup's favorite picks. Capture genuine reactions, taste tests, training wins, or "just because" snack time moments — the cuter and more natural, the better.
Flavors Include: • Oatmeal Cookie • Chicken Pot Pie • Bacon Cheeseburger
📦 Product Delivery
A What's Barking? 3 5oz packs of all flavors will be shipped directly to you. Please provide address after approval for shipment cooridination
👍 Who’s a Match?
Dog owners with camera-friendly pups of any size or breed. Taste-test content, training moments, lifestyle content, and authentic pet-parent energy are a plus.
⭐ Important Details
• Exchange: What's Barking? 5oz bags of all 3 flavors in exchange for an Instagram Reel
• Scheduling: Creators scheduled at estimated product delivery date — please provide your home address after approval
• Submission: Content due 7–9 days after receiving product - All Content is due by July 31st
• Questions?: jeremy@tryrelish.com or Support@tryrelish.com
FTC Disclosure Required: (Example: "Partnered with What's Barking?")
Deliverables
What you'll create
Creators can qualify through any listed platform unless the brief says otherwise during review.
Creative brief
Creative direction
Visual tone
Please Include in Your Video:
Show your dog clearly enjoying the treats — genuine reactions and excitement are encouraged
Capture natural, everyday moments at home, on walks, during training sessions, enrichment activities, or playtime
Showcase the Mini Pookie packs and its variety of flavors by featuring multiple bags and flavor options at least once
Highlight key treat details, including the soft-baked texture, bite-sized pieces, and breakability
Capture your dog's taste-test experience and any favorite flavors they gravitate toward
Mix wide shots and close-ups for visual variety and engagement
Tone & Style: Keep it authentic, playful, and dog-first. Focus on real moments and genuine interactions rather than overly staged or heavily produced content.
Length: 25–45 seconds.
Caption cues
Please Include:
Mention the What’s Barking? New Pookies Mini Sampler Pack and that it includes three soft-baked bite flavors in 5 oz bags
Mention that each flavor is only $8.95 - go to www.whatsbarking.com
Reference product variety and discovery of different flavors within the pack
Include how the treats are used in everyday routines such as training, walks, enrichment, or rewards
Hashtags and mentions
#WhatsBarking #Pookies #DogTreats #DogParents #PupApproved #PositiveTraining #DogLife
Don’t forget to tag @whatsbarking as a collaborator!
Visit details
Where and when
36 locations across the campaign area
Page 1 of 6
Brand context
Meet What's Barking?
Website and social links