Instagram

Spring into Spirits: Escape at Gasparilla Distillery

Tampa, FLFebruary 21, 2025 to June 30, 2025Hosted by Gasparilla Distillery

Overview

About this campaign

Gasparilla Distillery invites influencers to highlight the spirit of the spring season by showcasing its laid-back yet energetic atmosphere. The focus is on enjoying great drinks, good company, and capturing moments that reflect the joy and vibrancy of springtime in Tampa.

This campaign emphasizes Gasparilla Distillery’s local craft spirit-making and its role as a destination for socializing and unwinding. Influencers will showcase the experience of savoring quality drinks in a relaxed setting that perfectly complements the season’s light and fresh vibes.

Benefits

What you'll receive

Celebrate the arrival of spring with a visit to Gasparilla Distillery. Bring a guest to enjoy two complimentary drinks per person and capture the essence of springtime in Tampa with the distillery’s relaxed and welcoming atmosphere.

  • Complimentary access for the creator and one guest.

  • Two free cocktails per person (total of four drinks).

  • Exclusive access to the seasonal decor for photo and video content creation.


Scheduling: Thursday - Saturday: 5:00pm - 11:00 pm


  • 20% gratuity is required to be paid by the creator

  • Creators must make an appointment within a week of approval. Approved creators can schedule at any time and date available in the scheduling tool. IF the creator does not schedule in the allotted time, their account may be flagged

  • Content must be posted 7–9 days after your visit or your account may be flagged

  • All creators are required by US Law & FTC Requirements to add the #ad hashtag as one of the first hashtags displayed on your post. Non-compliance could result in fines from the US Government or removal from the Relish platform.

Deliverables

What you'll create

Creators can qualify through any listed platform unless the brief says otherwise during review.

Instagram

Reel

Creative brief

Creative direction

Visual tone

The desired content should reflect a lively, fresh spring feel without needing specific decor. Use natural light and highlight the social experience with close-ups of drinks, candid moments with friends, and wide shots of the distillery’s inviting ambiance. A voice-over narrating the experience should emphasize the fun, welcoming atmosphere and high-quality spirits.

Suggested moments: Cheers shots, sipping and laughing with friends, showing off drinks, and shots that reflect a social and energetic vibe.


Scheduling: Thursday - Saturday: 5:00pm - 11:00 pm

Caption cues

Captions should be light, cheerful, and inviting, celebrating the new season and the experience at Gasparilla Distillery. For example:

“Spring is here, and it’s time to toast to sunshine and good times at @GasparillaDistillery! 🍹☀️ Grab a friend and enjoy Tampa’s local spirits in a laid-back, vibrant setting. 🌸 Who’s joining me? #SpringIntoSpirits #GasparillaDistillery”

Include a call-to-action to inspire followers to visit:

  • “Tag your spring crew and plan your visit today!”

Hashtags and mentions

#GasparillaDistillery #TampaSpirits #TampaEats #FloridaCraftDistillery l #VisitTampa #CheersToSpring #DrinkLocal #TampaExperience #GasparillaVibes

Visit details

Where and when

February 21, 2025 to June 30, 2025

1 location across the campaign area

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Brand context

Meet Gasparilla Distillery

The Gasparilla Distillery & Cocktail Bar, located in Ybor City is the oldest rum distillery in Tampa, having commenced production of their fine grog in the year 2018 CE or Anno Domini, should you prefer the classic designation. The ghost of Jose Gaspar and his marauding pirate crew can still be felt within the ancient walls of our distillery and you will be transported to yesteryear whilst savoring Gasparilla Rum or any of our farm to bar top spirits at our buccaneer bar.