🍕 SliceCraft Brings Artisan Pizza Heat to Minneapolis
Overview
About this campaign
This campaign is all about introducing Minnesota to the bold, chef-driven flavors of SliceCraft as they launch in Big Lake and begin their summer rollout across the region. From artisan, wood-fired-style pizzas to creative, crave-worthy topping combinations, creators can showcase the fresh ingredients, elevated techniques, and handcrafted recipes that make every slice stand out. SliceCraft is set to become a must-visit destination for pizza lovers looking for something bold, fresh, and unforgettable all summer long.
Benefits
What you'll receive
Approved Minneapolis-based creators (and a +1) will receive a $70 meal comp in exchange for an Instagram Reel and/or TikTok Video that brings the SliceCraft experience to life: the artisan pizzas, the bold flavors, the energy, and why this new Minnesota pizza spot is about to become a local favorite.
🎯 Your mission?
Head to SliceCraft in Big Lake, grab your favorite artisan slice, and new menus items, and show your audience what happens when chef-driven recipes, fresh ingredients, and creative toppings come together. Make them want to head straight to @SliceCraftMN.
📍 Where to find it?:
SliceCraft 570 Humboldt Dr Ste 107A, Big Lake, MN 55309 . Please schedule your visit in-platform (3 day buffer required).
👍 Who's a match?:
Foodies, pizza lovers, flavor chasers, families, college students, date-night creators, and Minnesota locals looking for their next go-to pizza spot.
⭐️ Important details
• Exchange: complimentary $70 meal comp during your visit (not a gift card)
• Schedule: In-platform for your chosen date/time — 3 day buffer required
• Posting timeline: content must go live within 7–9 days of your visit
• Need help? jeremy@tryrelish.com and support@tryrelish.com
• FTC compliance: include “Partnered with SliceCraft” in your caption
Deliverables
What you'll create
Creators can qualify through any listed platform unless the brief says otherwise during review.
TikTok
Creative brief
Creative direction
Visual tone
Please include in your Reels:
• Highlight the overall experience of visiting SliceCraft and the vibe of the space
• Show off the artisan pizzas and signature slices, focusing on bold toppings and creative flavor combinations
• Capture close-ups of the crispy, golden crust, airy dough, and melty cheese pulls
• Share your genuine first-bite reaction to showcase flavor and texture
• Use upbeat music or a fun, energetic voiceover to bring the SliceCraft experience to life and match the modern pizza energy
Caption cues
• Tag @SliceCraftMN as a collaborator and mention them in your caption
• Highlight the hearty, artisan-style slices, fresh ingredients, and which pizza or flavor stood out most
• Tell your audience why SliceCraft is your go-to new pizza spot in Minneapolis for bold, chef-driven pies 🍕
📍 Location: SliceCraft 570 Humboldt Dr Ste 107A, Big Lake, MN 55309
🌐 Website: https://www.slicecraftmn.com
📱 Instagram: https://www.instagram.com/SliceCraftMN/
Hashtags and mentions
#SliceCraft #MinnesotaEats #PizzaLovers #BigLakeMN #MNFoodies and don’t forget to tag @SliceCraftMN as a collaborator!
Visit details
Where and when
1 location across the campaign area
Brand context
Meet SliceCraft
Website and social links