👔 Spring Looks from SF’s Castro Style Icon – Rolo Menswear
Overview
About this campaign
Welcome spring with confidence and style! Rolo is a heritage boutique in San Francisco’s Historic Castro neighborhood, known for curating contemporary fashion brands and launching their own trendsetting in-house line. This is your opportunity to partner with a brand that celebrates bold self-expression, quality design, and impeccable taste. Showcase how Rolo’s pieces elevate your wardrobe and let your audience in on your personal style journey with standout looks from one of the city’s most iconic boutiques.
Benefits
What you'll receive
Approved male and fluid creators will receive hand-selected items from Rolo’s curated collection, chosen from their look book in collaboration with the Relish team. This digital campaign is a chance to express your personal style with standout pieces delivered to your door.
All creators are required by US Law & FTC Requirements to add the #ad hashtag as one of the first hashtags displayed on your post. Non-compliance could result in fines from the US Government or removal from the Relish platform.
Content must be posted 7–9 days after receiving your product or your account may be flagged.Creators must make an appointment within a week of approval. If the creator does not schedule in the allotted time, their account may be flagged
Deliverables
What you'll create
Creators can qualify through any listed platform unless the brief says otherwise during review.
TikTok
Creative brief
Creative direction
Visual tone
Highlight the textures, tailoring, and statement details that make Rolo’s clothing stand out.
Show how the pieces work in real-world outfits, whether styled casually or for a night out.
Use confident voiceover, clean transitions, and engaging music that reflect your style.
Direct your audience to explore Rolo’s online store and experience the brand for themselves.
Scheduling
This is a digital campaign. Scheduling will be handled on a bespoke basis with the Relish team. You will coordinate directly with our team to select and receive your items.
Caption cues
Please include these items in your Reels:
Thank you @rolo_sf! ❤️
Show off your stylish spring outfits from Rolo SF.
Share your thoughts on the versatility and quality of Rolo’s pieces.
Mention how luxurious and wearable these styles are, making them perfect for everything from casual hangs to date night.
Encourage your audience to visit www.rolo.com for more.
📍 Location: San Francisco, CA
🌐 Website: www.rolo.com
📱 Instagram: @rolo_sf
Hashtags and mentions
#rolosf #rolostyle #springstyle #menswearinspo #castrofashion
and don’t forget to tag @rolosf as a collaborator!
Visit details
Where and when
27 locations across the campaign area
Brand context