Show Your Spring Style 🌸
Overview
About this campaign
Join K&G Fashion as they launch their spring collection, featuring everything from casual wear to chic wedding guest looks. You'll have the chance to brag about how you styled your spring outfits with K&G’s trendy pieces. Show your audience the wide variety of styles, all available at affordable prices, and let them know that K&G is your go-to for all their spring fashion needs.
Benefits
What you'll receive
Approved influencers (and a plus one) are invited to experience K&G Fashion's latest spring collection! You’ll receive 2-3 full outfits head to toe, including shoes and accessories, to showcase in your content. Whether you're styling casual wear for a day out or curating looks for a spring wedding, your audience will love seeing your transformation with K&G’s fashionable options. Highlight the versatility, comfort, and quality of these stylish outfits, all perfect for the upcoming season!
Scheduling
Draft Due Date: March 12, 2025
Final Video Due Date: March 19, 2025
Go Live: March 26, 2025
Please submit content for review
Draft content for approval must be submitted within 7 - 9 days after your visit
Deliverables
What you'll create
Creators can qualify through any listed platform unless the brief says otherwise during review.
TikTok
Creative brief
Creative direction
Visual tone
Visuals & Theme
Showcase a variety of outfits, from athleisure to elegant wedding guest attire.
Film in outdoor, spring-inspired settings like parks or beaches, or at a casual event like a brunch or family gathering.
Include outfit transitions or styling tips for an engaging, fun experience.
Emphasize accessories like shoes and handbags as part of the full look.
Locations
K&G Fashion Stores
Visit your nearest location for in-store shopping or shop online at kgstores.com.
Scheduling
Draft Due Date: March 12, 2025
Final Video Due Date: March 19, 2025
Go Live: (determined when content draft is
Caption cues
Please include these items in your Reels:
Show off your stylish spring outfits from K&G Fashion!
Share your thoughts on the versatility of K&G’s clothing for various spring occasions like family outings or weddings.
Mention how affordable and comfortable these styles are, making them perfect for every occasion.
Thank you @[K&G Instagram Handle] for making this spring season even more stylish! ❤️
📍 Location: [Insert store address if filming in-store or include general location info]
🌐 Website: kgstores.com
📱 Instagram: Instagram Handle
Hashtags and mentions
#SpringStyle #AffordableFashion #StylishSpringLooks #FamilyFashion #WeddingGuestStyle #CasualToChic #KGBestLooks #SpringVibes
And don't forget to tag @kgfashion as a collaborator!
Visit details
Where and when
6 locations across the campaign area
Brand context
Meet K&G Fashion
Website and social links