🔥 Ray’s Restaurant VIP Opening Vancouver’s First Peek
Overview
About this campaign
Ray's VIP Opening Event featuring immersive Day, Dinner, Dark restaurant experience!
Ray's is offering more than a meal; we are offering total exclusivity. This is the first time our doors are opening to the public eye, and creators are the hand-selected few chosen to "leak" the aesthetic. The campaign is unique because it’s a timed transformation. We are physically shifting the lighting, the soundtrack, and the service style before their eyes, giving them a dynamic set that most guests have to wait months to enjoy over several visits.
Compensation
How creators are compensated
$150 in product, dining, or other non-cash value.
Benefits
What you'll receive
Approved Vancouver-based influencers (and a +1) will experience the full evolution of Ray's atmosphere and menu firsthand, supported by a hosted experience that will have a family style tasting menu and cocktails that equals roughly a $150 comp between you and your guest to fuel your content creation.
Join us in Yaletown for an exclusive, fast-paced journey through our concept as we transition seamlessly from Day to Dinner to Dark all within a two-hour immersive window of dishes, specials, and cocktails in exchange for an Instagram Reel.
Scheduling Requirements
VIP Event is for 4/29 at 4:30pm-7pm Only!
Important Details:
Compensation: meal for content, VIP comped experience includes food and cocktails estimated over $150 per creator pairing
Scheduling: Creator can schedule in the scheduling tool. Please be available for EVENT TIME ONLY 4/29 4:30pm arrival!
Contact: Management onsite upon arrival. Please reach out to jeremy@tryrelish.com or Alison alison@warehousegroup.ca
Content must be posted within 7 days after your visit, or your account may be flagged.
Creators must make an appointment within a week of approval. Approved creators can schedule at any time and date available in the scheduling tool. IF the creator does not schedule within the allotted time, their account may be flagged. Please make to add "Partnered" or "collabing with", etc.
Deliverables
What you'll create
Creators can qualify through any listed platform unless the brief says otherwise during review.
Creative brief
Creative direction
Visual tone
Please Include in Your Reels:
Price Transparency: Visuals must include text-on-screen callouts of specific menu prices to highlight elevated comfort and attainable luxury (e.g., Pastas and Mains under $20, Late-night happy hour).
Specific items you love should be listed and shown on the menu next to their price.
Day, Dinner, Dark: Must capture/mention the vibe shift from Day to Dinner to Dark concept, highlighting that Ray's is the perfect spot for any time of day
All In The Details: It's all of the small details that make Ray's what it is. Showcase the things that catch your eye in the room (think lighting, plants, decor, menu)
Overall experience of dining at Ray's and being a part of their opening
Caption cues
Please tag and thank @raysdaydinnerdark and request collaboration!
Style & Tone
The Persona: An "In-the-Know" trendsetter. You aren’t trying too hard because the space speaks for itself. It’s going to be the best spot for celebrating with your friends in downtown because of the location in Yaletown and the quality.
The Vibe: High-energy and focused on how the vibe shifts in the space throughout the day, dinner, and dark. Ray’s is the perfect spot for day and lunch, dinner, and dark evening drinking and snacking.
The "Affordability" Angle: Be explicit about the price, it's half the price of comparable restaurants but the same quality. Frame it as a "luxury life hack." Mentioning an $18 truffle spaghetti and meatballs or a $14 cocktail next to a VIP interior creates an irresistible "high-low" tension.
The food and drink: Share with your audience what you really loved and what they have to try based on the flavours and dishes you preferred throughout your experience.
Preferred Keywords
Vibe: Seamless, Dark Mode, Glow-up, Transition, Textures, Slow Mo Food
Value: Attainable, The Spot, New Favourite, Best in Yaletown,
Exclusivity: First Look, Sneak Peek, VIP, Coming Soon
Hashtags and mentions
#DayDinnerDark #RaysYaletown #RaysRestaurant
and dont forget to request @raysdaydinnerdark as a collaborator!
Visit details
Where and when
2 locations across the campaign area
Brand context
Meet Ray's Restaurant
Website and social links