🐶 Put These Treats to the Ultimate Sniff Test, Pup Approved
Overview
About this campaign
What’s Barking makes baked premium dog treats with simple, transparent ingredients — no weird stuff, just real food dogs actually love.
Your content should show how these treats fit naturally into your routine: training rewards, daily walks, enrichment time, or spontaneous “good dog” moments. We’re looking for authentic dog joy, not over-produced ads.
Think real homes, real dogs, real reactions.
Benefits
What you'll receive
Approved dog lover creators will receive two bags of What's Barking Premium dog treats in exchange for a submitted UGC video (Posting to IG optional) that captures real, joyful moments of dogs enjoying What’s Barking? treats in everyday life.
🎯 Your Mission
Show your dog enjoying What’s Barking? Premium dog treats in a real, everyday moment. Capture genuine reactions, training wins, or “just because” snack time — the cuter and more natural, the better.
📦 Product Delivery
Premium Treats will be shipped directly to you. Specific SKUs may include upcoming seasonal or training-focused products.
👍 Who’s a Match?
Dog owners with camera-friendly pups of any size or breed. Training moments, lifestyle content, and authentic pet-parent energy are a plus.
⭐ Important Details
Exchange: 2 bags of What's Barking? premium dog treats for submitting a UGC video to the Relish team (Not a posting - Additional raw footage optional but appreciated!)
Scheduling: Creators will be scheduled at estimation of delivery of product - Please provide home address, we'll provide shipment confirmation
Submission Timeline: Content due 7-9 days of receiving product - Please email UGC video to eric@wagcentral.com and CC Joel@tryrelish.com
FTC Disclosure required (ex: “Partnered with What’s Barking”)
Questions?: Support@tryrelish.com
Deliverables
What you'll create
Creators can qualify through any listed platform unless the brief says otherwise during review.
TikTok
Creative brief
Creative direction
Visual tone
Please Include in Your Video:
Feature your dog clearly enjoying the treats
Capture natural settings: home, yard, walks, training sessions
Show the bags and flavor varieties, their line up has unique offerings and classic options
Show texture, size, and breakability of the treats
Include variety: wide shots + close-ups
Keep it real, playful, and dog-first (no stiff influencer vibes). Aim for 25-45 seconds
Caption cues
If Posting to Socials - OPTIONAL and not required
Tag @whatsbarking
Mention what your dog loves about the treat
Call out use case (training, reward, snack, enrichment)
Keep it casual and personal — write like a dog parent, not a brand
Hashtags and mentions
#WhatsBarking #DogTreats #DogParents #PupApproved
#PositiveTraining #DogLife #RealDogs
Don’t forget to tag @whatsbarking as a collaborator when possible
Visit details
Where and when
37 locations across the campaign area
Page 1 of 7
Brand context
Meet What's Barking?
Website and social links