🍿 Pop With Purpose: Purplesful Popcorn Crunches Toronto

Instagram
Old Toronto, ON + 3 moreMay 13, 2026 to June 29, 2026Hosted by Purplesful Snacks

Overview

About this campaign

Snack happy and give back. Purplesful Popcorn combines bold flavor with a bold mission — helping feed kids in need with every bag sold.

Now popping up across Toronto retailers, This campaign features Purplesful’s coconut oil popcorn brings a crave-worthy crunch made from naturally purple corn, packed with antioxidants and fiber.

Bring your followers along for the snack run, show where to find it in-store, and share your honest taste reaction to the new coconut oil flavors — whether it becomes your movie-night staple or your favorite better-for-you snack on the go.

Benefits

What you'll receive

Approved Toronto-based creators will receive a $50 USD cash payment via PayPal ($20 USD to purchase two varieties Purplesful Popcorn at a local retailer + $30 USD compensation upon posting) in exchange for an Instagram Reel that highlights Purplesful Popcorn, their flavors and varieties now using coconut oil

🎯 Your Mission

Head to your local Toronto area retailer, find Purplesful Popcorn on the Natural & Organic section or snack aisle and share your favorite way to snack with purpose. Purchase 2 flavor varieties of their popcorn now using coconut oil!

Show your audience how every bag helps feed children in need — more than 170,000 meals donated and counting! Focus on the creamy, delicious flavor of purple corn, its antioxidant-rich benefits, and how doing good can taste great.

📍 Where to Find It

Purplesful Popcorn is available in the natural/organic section or snack aisle in stores across Toronto. Here are the retailers participating


  • Loblaws

  • Metro

  • Sobeys

  • Whole Foods

  • Farm boy

👍 Who’s a Match

Message from the founders: https://share.icloud.com/photos/09ahrnTSwr7ogFpAln2KyZzOQ

Local creators, family foodies, better-for-you snack lovers, health-conscious shoppers, parents, teachers, and anyone who believes snacks can make a difference.

⭐️ Important Details

  • Compensation: $50 USD cash total via PayPal ($20 USD to schedule/purchase 2 bags, $30 USD upon posting)

  • Scheduling: Please fill out schedule request link in approval email, provide location of retailer to visit from list above, confirm Paypal

  • Store locator:

    Please choose the best location between these retailers - Loblaws, Metro, Whole Foods, Sobey's, Farm Boy

  • Posting Timeline: Content must go live within 7–9 days of visiting your retailer - ALL POSTS BY JULY 31st

  • Final Payment: Post reel, upload to Relish Platform, email aaron@tryrelish.com and reconfirm paypal

  • Need Help?: Email jeremy@tryrelish.com anad support@tryrelish.com

Note: FTC compliance requires clearly stating partnerships. Use a phrase like “Partnered with Purplesful Popcorn” in your caption.

Deliverables

What you'll create

Creators can qualify through any listed platform unless the brief says otherwise during review.

Instagram

Reel

Creative brief

Creative direction

Visual tone

Please Include in Your Reels:

  • Film your Toronto snack run and show where you found Purplesful Popcorn in-store - Highlight outside shot and shelf experience

  • Capture your first taste moment — authentic, fun, and snack-worthy

  • Highlight the new flavors using coconut oil and show off the rich color and texture of the naturally purple popcorn

  • Emphasize that every purchase helps feed children in need

  • Vibe: wholesome, feel-good, bright, and uplifting

  • Music: trending audio or light background music that fits an upbeat, community-driven tone

Caption cues

Tag @purplesfulsnacking and @ retailer you visited

  • Mention that Purplesful Popcorn is available now there in the Natural & Organic section or snack aisle

  • What flavor was your favorite? Highlight the popcorn uses coconut oil

  • Call out the mission: “Every bag helps feed children in need.”

  • Add a personal note — how you snack with purpose or share with your family

  • Keep the tone authentic, positive, and encouraging

Hashtags and mentions

#PurplesfulPopcorn #PopWithPurpose

Don’t forget to tag @purplesfulsnacking as a collaborator!

Visit details

Where and when

May 13, 2026 to June 29, 2026

4 locations across the campaign area

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Brand context

Meet Purplesful Snacks

Husband and wife team Matthew and Jasmin von Teichman launched Purplesful with the goal of finding a new way to support kids charities, through a meaningful chunk of Corporate profits. They created the mission before the Product and eventually discovered Purple popcorn as the perfect product to do that!

Website and social links