🍕 Papa Murphy’s Summer Selects: Bake Up Easy Summer Nights

Instagram
Zionsville, IN + 19 moreJune 1, 2026 to July 30, 2026Hosted by Papa Murphy's

Overview

About this campaign

Papa Murphy’s “Summer Selects” is a seasonal, limited-time promotion that runs throughout the summer, featuring select large oven-ready pizzas on thin or original crust starting at $8.99 each (pricing may vary by state, up to $10.99–$11.99).

The promotion highlights four classic favorites: Cheese, Pepperoni, Veggie, Meat

For this campaign, you’ll pick up your Summer Selects pizzas from Papa Murphy’s and bring them home to bake fresh in your own oven. Capture the satisfying, straight-from-the-oven moment and show how easy it is to turn a simple pickup into a full summer meal.

Focus on the value and versatility of being able to mix and match classic pizzas for any occasion—family dinners, backyard hangouts, game nights, or effortless weeknight meals. Highlight the bubbling cheese, golden crusts, and the convenience of serving multiple pizzas with zero prep stress.

Position Summer Selects as the easy, affordable way to feed a group and bring people together all summer long with fresh-baked pizza made at home.

Benefits

What you'll receive

Approved Indianapolis, Grand Rapids, Nashville, and Savannah-based influencers are invited to highlight the Papa Murphy’s Summer Selects offer featuring 4 classic large pizzas made for easy, crowd-pleasing summer meals at a special summer discount in exchange for an Instagram Reel.

Showcase the value and versatility of grabbing multiple pizzas for family nights, backyard gatherings, game nights, or easy entertaining all season long. Pick up your pizzas fresh, bake them at home, and capture the satisfying moment they come out of the oven hot, melty, and ready to share.

Creators will receive a fully comped pick-up experience, including multiple large pizzas, sides, and drinks to showcase the full Summer Selects discount promotion all summer long

⭐️ Important Details

• Exchange: $100 in free store product for pickup (Meal for a reel — please feature at least one Summer Selects pizza in your content)

• Scheduling: Creators must make an appointment within a week of approval. Approved creators can choose any available date and time in the scheduling tool.

• Posting: Content must go live 7–9 days after your visit - ALL CONTENT MUST BE POSTED BY JULY 31st

• Need Help? Please email jeremy@tryrelish.com and support@tryrelish.com

FTC Compliance: Clearly disclose any promotional relationship. Even if it’s just free food or gifting, your disclosure must be easy to see and understand. Use “ad,” “sponsored,” or phrases like “Partnered with Papa Murphy’s to try this out” or “Gifted by Papa Murphy’s.”

Deliverables

What you'll create

Creators can qualify through any listed platform unless the brief says otherwise during review.

Instagram

Reel

Creative brief

Creative direction

Visual tone

Please Include in Your Reels:

  • Picking up your Papa Murphy's feast - Highlighting the in-store moment (Make sure to pick up at least 1 summer selections promotion pizza!)

  • Show the “before bake” moment—fresh, uncooked pizzas ready to go into the oven

  • Please mention the Summer Selects promotion where a classic large pizza thin or original crust is only $8.99

  • Baking moment—melting cheese, bubbling toppings, and golden crust as they come out of the oven

  • Cutting the pizza with a strong cheese pull or gooey slice stretch (capture that fresh-baked payoff)

  • Highlight the variety/value angle—multiple classic pizzas for sharing, feeding a group, or easy summer hosting

Vibe: easy summer meals, value-driven, family-friendly, effortless entertaining, fresh-baked at home energy

Caption cues

Please Include in Your Reels:

• Thank you @papamurphys ❤️

Mention the Summer Selects limited-time promotion, featuring classic large pizzas in original or thin crust (Cheese, Pepperoni, Veggie, Meat) at a great summer value (pricing may vary by location)

• Highlight how easy and fun it is to pick up, bake, and enjoy fresh pizza at home—perfect for summer meals, gatherings, and busy nights

• Mention the quality ingredients and why Summer Selects is a simple, reliable go-to for family meals and entertaining all summer long!

📍 Location: City/location that you visited
🌐 Website: papamurphys.com
📱 Instagram: @papamurphys

Hashtags and mentions

#PapaMurphys #TakeNBake #PizzaLovers #SummerSelects #PizzaNight #EasyMeals

And don’t forget to tag @papamurphys as a collaborator on your post!

Visit details

Where and when

June 1, 2026 to July 30, 2026

20 locations across the campaign area

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Brand context

Meet Papa Murphy's

Papa Murphy’s is redefining pizza night with its Take ‘N’ Bake concept, offering fresh, customizable pizzas you bake at home for the ultimate hot and delicious experience. Using high-quality ingredients and made-from-scratch dough, every pizza is crafted to be the perfect meal for family gatherings, game nights, or any occasion.