🌭 Onoin Summer in NY Metro: Big Flavor Without Any Tears
Overview
About this campaign
Bring your audience straight into the aisle and into your summer kitchen with Onoin now available in select NY and NJ retailers!
https://www.instagram.com/eat.onoin/
Here's a 30-second Founder's Intro https://drive.google.com/file/d/1xbUb0V2wAivvquDDXjiyz2NfjHZ3zn3N/view?usp=sharing
Onoin is the cooking shortcut people don’t know exists yet, and creators get to unveil that “wait, this is genius” moment. Show them how Onoin eliminates chopping and tears while still delivering the real onion flavor summer recipes depend on.
Whether you're firing up the grill, building burgers and hot dogs, mixing dips, prepping salads, or creating easy weeknight meals, Onoin slides right in.
It’s the all-in-one convenience the founder, Marc, designed to save time without sacrificing taste. Demonstrate the on or in concept. Show how it works on top of dishes or mixed directly into them. Capture the moment you open the product, cook with it, and realize how much easier your summer meal prep just became.
Benefits
What you'll receive
Approved NY, NJ, and CT-based creators will receive a $50 cash payment via PayPal ($20 to Purchase 2 varieties of Onoin at select retailers + $30 compensation) in exchange for an Instagram Reel that shows how Onoin transforms your summer recipes into a flavor cheat code!
🎯 Your Mission?
Head to select King's or participating New York retailer, grab 2 varieties of Onoin, and show your audience how simple it is to cook with real onion flavor without chopping, tears, or hassle. Highlight how it works on or in anything you are cooking up this summer from elevated hot dogs, to tacos, salads and more!
📍 Where to Find It?
Onoin is available at select King's, DeCicco & Sons, and Uncle Giuseppe's Marketplace locations throughout NY, NJ, CT. You can find them in store at:
King's: Produce section near the Garlic
DeCicco & Sons: Center aisle in Pickles/Olives section
Uncle Giuseppe's: Center aisle in Pickles/Olives section
👍 Who’s a Match?
Local New York creators, home cooks, busy professionals, parents, foodies, and anyone who loves sharing easy kitchen upgrades and real-life shortcuts.
⭐ Important Details
Exchange: $50 total via PayPal ($20 to Purchase 2 varieties of Onoin at select retailers + $30 compensation)
Scheduling: Once approved, use scheduling link and locations below for location to visit, confirm Paypal for first payment
Final Payment: Post to socials, upload to platform, email aaron@tryrelish.com with Paypal
Scheduling Locations: Use this link to select location when scheduling: Onion NYC Retailers
Posting Timeline: Content must go live within 7–9 days of visiting the store - FINAL POSTINGS DUE JULY 31st
Need help? Email jeremy@tryrelish.com
FTC Note: Use a phrase like “Partnered with Onoin” in your caption.
Deliverables
What you'll create
Creators can qualify through any listed platform unless the brief says otherwise during review.
Creative brief
Creative direction
Visual tone
Inspiration Examples:
https://www.instagram.com/p/DUQr_BUkQ_S/
https://www.instagram.com/p/DUYl6aBDXSm/
Film your store run and show where Onoin is located in your retailer
• Highlight the packaging, flavors, and explain the on or in concept
• Cook a quick summer recipe or include Onoin in a seasonal dish
Great in dips: french onion dip, guacamole, salsa, pimento cheese, 7 layer, ranch-style dips, tzatziki, the list can go on and on. Think of your favorite dip and you can probably use Onoin. Throw it on a charcuterie board, burgers, hot dogs, grilled vegetables, crostinis with tomato and basil, tacos, nachos, pasta salads, or your favorite backyard BBQ recipes. Use the Garlic & Herb flavor in your favorite Italian dishes.
• Show your honest reaction to the dish and flavor profile
• Mention how it saves time during summer gatherings, cookouts, meal prep, busy weeknights, or family cooking and how the flavors pop!
• Vibe: easy, useful, clever, summer kitchen-hack energy
Caption cues
Please Include in Your Reels:
• Tag @eat.onoin
• Mention which Onoin varieties you tried and the recipe you made using Onoin
• Call out where you found it (King’s or your local NY/NJ retailer)
• Share how the no-chopping convenience fits into your real summer cooking routine—especially for quick meals, BBQs, and busy weeknights
• Invite your followers to try Onoin and tag you in their creations
Hashtags and mentions
#eatOnoin #NoTearsCooking #NYCEats #KitchenShortcuts #HomeCookHacks #CookSmarter #NYMetroEats #SummerCooking
And don’t forget to tag @eat.onoin as a collaborator on your post!
Visit details
Where and when
4 locations across the campaign area
Brand context
Meet Onoin
Website and social links