🧅 Onion. On or In. Big Flavor. Zero Tears. Pure Joy in NYC!
Overview
About this campaign
Bring your audience straight into the aisle and into your kitchen with Onoin launching in select NY and NJ retailers!
https://www.instagram.com/eat.onoin/
Here's a 30-second Founder's Intro https://drive.google.com/file/d/1xbUb0V2wAivvquDDXjiyz2NfjHZ3zn3N/view?usp=sharing
Onoin is the cooking shortcut people don’t know exists yet, and creators get to unveil that “wait, this is genius” moment. Show them how Onoin eliminates chopping and tears while still delivering the real onion flavor recipes depend on. Whether you’re making soups, skillets, dips, meal prep, or quick after-work dinners, Onoin slides right in.
It’s the all-in-one convenience the founder, Marc, designed to save time without sacrificing taste. Demonstrate the on or in concept. Show how it works on top of dishes or mixed directly into them. Capture the moment you open the product, cook with it, and realize how much easier your prep just became.
Benefits
What you'll receive
Approved NY, NJ, and CT-based creators will receive a $50 cash payment via PayPal ($20 to Purchase 2 varieties of Onoin at select retailers + $30 compensation)
in exchange for an Instagram Reel that shows how Onoin transforms everyday cooking.
🎯 Your Mission?
Head to select King's or participating New York retailer, grab 2 varieties of Onoin, and show your audience how simple it is to cook with real onion flavor without chopping, tears, or hassle. Highlight how it works on or in anything from quick weeknight meals to elevated recipes.
📍 Where to Find It?
Onoin is available at select King's, DeCicco & Sons, and Uncle Giuseppe's Marketplace locations throughout NY, NJ, CT. You can find them in store at:
King's: Produce section near the Garlic
DeCicco & Sons: Center aisle in Pickles/Olives section
Uncle Giuseppe's: Center aisle in Pickles/Olives section
👍 Who’s a Match?
Local New York creators, home cooks, busy professionals, parents, foodies, and anyone who loves sharing easy kitchen upgrades and real-life shortcuts.
⭐ Important Details
Exchange: $50 total via PayPal ($20 to Purchase 2 varieties of Onoin at select retailers + $30 compensation)
Scheduling: Once approved, use scheduling link and locations below for location to visit, confirm Paypal for first payment
Scheduling Locations: Use this link to select location when scheduling: Onion NYC Retailers
Posting Timeline: Content must go live within 7–9 days of visiting the store
Need help? Email aaron@tryrelish.com or joel@tryrelish.com
FTC Note: Use a phrase like “Partnered with Onoin” in your caption.
Deliverables
What you'll create
Creators can qualify through any listed platform unless the brief says otherwise during review.
Creative brief
Creative direction
Visual tone
Inspiration Examples:
https://www.instagram.com/p/DUQr_BUkQ_S/
https://www.instagram.com/p/DUYl6aBDXSm/
Film your store run and show where Onoin is located in your retailer
Highlight the packaging, flavors, and explain the on or in concept
Cook a quick recipe or include in a dish:
Great in dips: french onion dip, guacamole, salsa, pimento cheese, 7 layer, ranch-style dips, tzaziki, the list can go on and on. Think of your favorite dip and you can probably use Onoin. Throw it on a charcuterie board or on top of some crostinis with tomato and basil. Use in Tacos, nachos, and the Garlic & Herb flavor in your favorite Italian dishes.
Show your honest reaction of the dish and flavor profile
Mention how it saves time during busy weeks, meal prep, or family cooking and how the flavors pop!
Vibe: easy, useful, clever, kitchen-hack energy
Caption cues
Please Include in Your Reels:
Tag @eat.onoin
Mention what varieties you tried and recipe you made using Onoin
Call out where you found it (King's or other local retailer)
Share how the no-chopping convenience helps your real cooking routine
Invite your followers to try it and tag you in their creations
Hashtags and mentions
eatOnoin #NoTearsCooking #NYCEats #KitchenShortcuts #HomeCookHacks #CookSmarter
And don't forget to tag @eat.onoin as a collaborator!
Visit details
Where and when
6 locations across the campaign area
Brand context
Meet Onoin
Website and social links