🧅 Onion. On or In. Big Flavor. Zero Tears. Pure Joy in NYC!

Instagram
New City, NY + 5 moreFebruary 18, 2026 to March 30, 2026Hosted by Onoin

Overview

About this campaign

Bring your audience straight into the aisle and into your kitchen with Onoin launching in select NY and NJ retailers!

https://www.instagram.com/eat.onoin/

Here's a 30-second Founder's Intro https://drive.google.com/file/d/1xbUb0V2wAivvquDDXjiyz2NfjHZ3zn3N/view?usp=sharing

Onoin is the cooking shortcut people don’t know exists yet, and creators get to unveil that “wait, this is genius” moment. Show them how Onoin eliminates chopping and tears while still delivering the real onion flavor recipes depend on. Whether you’re making soups, skillets, dips, meal prep, or quick after-work dinners, Onoin slides right in.

It’s the all-in-one convenience the founder, Marc, designed to save time without sacrificing taste. Demonstrate the on or in concept. Show how it works on top of dishes or mixed directly into them. Capture the moment you open the product, cook with it, and realize how much easier your prep just became.

Benefits

What you'll receive

Approved NY, NJ, and CT-based creators will receive a $50 cash payment via PayPal ($20 to Purchase 2 varieties of Onoin at select retailers + $30 compensation)
in exchange for an Instagram Reel that shows how Onoin transforms everyday cooking.

🎯 Your Mission?

Head to select King's or participating New York retailer, grab 2 varieties of Onoin, and show your audience how simple it is to cook with real onion flavor without chopping, tears, or hassle. Highlight how it works on or in anything from quick weeknight meals to elevated recipes.

📍 Where to Find It?

Onoin is available at select King's, DeCicco & Sons, and Uncle Giuseppe's Marketplace locations throughout NY, NJ, CT. You can find them in store at:

  • King's: Produce section near the Garlic

  • DeCicco & Sons: Center aisle in Pickles/Olives section

  • Uncle Giuseppe's: Center aisle in Pickles/Olives section

👍 Who’s a Match?

Local New York creators, home cooks, busy professionals, parents, foodies, and anyone who loves sharing easy kitchen upgrades and real-life shortcuts.

Important Details

  • Exchange: $50 total via PayPal ($20 to Purchase 2 varieties of Onoin at select retailers + $30 compensation)

  • Scheduling: Once approved, use scheduling link and locations below for location to visit, confirm Paypal for first payment

  • Scheduling Locations: Use this link to select location when scheduling: Onion NYC Retailers

  • Posting Timeline: Content must go live within 7–9 days of visiting the store

  • Need help? Email aaron@tryrelish.com or joel@tryrelish.com

FTC Note: Use a phrase like “Partnered with Onoin” in your caption.

Deliverables

What you'll create

Creators can qualify through any listed platform unless the brief says otherwise during review.

Instagram

Reel

Creative brief

Creative direction

Visual tone

Inspiration Examples:

https://www.instagram.com/p/DUQr_BUkQ_S/

https://www.instagram.com/p/DUYl6aBDXSm/

  • Film your store run and show where Onoin is located in your retailer

  • Highlight the packaging, flavors, and explain the on or in concept

  • Cook a quick recipe or include in a dish:

Great in dips: french onion dip, guacamole, salsa, pimento cheese, 7 layer, ranch-style dips, tzaziki, the list can go on and on. Think of your favorite dip and you can probably use Onoin.  Throw it on a charcuterie board or on top of some crostinis with tomato and basil. Use in Tacos, nachos, and the Garlic & Herb flavor in your favorite Italian dishes.

  • Show your honest reaction of the dish and flavor profile

  • Mention how it saves time during busy weeks, meal prep, or family cooking and how the flavors pop!

  • Vibe: easy, useful, clever, kitchen-hack energy

Caption cues

Please Include in Your Reels:

  • Tag @eat.onoin

  • Mention what varieties you tried and recipe you made using Onoin

  • Call out where you found it (King's or other local retailer)

  • Share how the no-chopping convenience helps your real cooking routine

  • Invite your followers to try it and tag you in their creations

Hashtags and mentions

eatOnoin #NoTearsCooking #NYCEats #KitchenShortcuts #HomeCookHacks #CookSmarter

And don't forget to tag @eat.onoin as a collaborator!

Visit details

Where and when

February 18, 2026 to March 30, 2026

6 locations across the campaign area

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Brand context

Meet Onoin

Onoin was created by food scientist Marc Brown, who spent 15 years at Danone, Clio Snacks, and Hain Celestial before building the product he wished existed in every home kitchen. Onoin is a ready-to-use onion solution created for modern cooking. No chopping. No tears. No time wasted. Just clean, convenient, all-in-one flavor. Already in 120 New York metro retailers and supported by strong regional distributors, Onoin is growing fast. What it needs now is awareness. Shoppers don’t yet know what it is or where to find it, which makes creator-led storytelling the perfect unlock.

Website and social links