🦀 Mr. Crabby’s Seafood Serves Up Cajun Summer Vibes!
Overview
About this campaign
This campaign is all about celebrating Mr. Crabby’s Seafood & Bar as a San Antonio summer favorite for bold Cajun flavor, seafood feasts, and laid-back good times. From saucy crab legs and buttery shrimp to loaded platters packed with flavor, creators can showcase the crave-worthy seafood experience that keeps guests coming back all season long.
Highlight the messy tables, steaming seafood boils, signature Cajun seasoning, and vibrant atmosphere that make Mr. Crabby’s the perfect summer spot for family dinners, date nights, celebrations, and weekend hangouts. Capture the energy, the flavor, and the kind of comfort-food experience that feels made for summertime in Texas.
Benefits
What you'll receive
Approved San Antonio-based creators (and a +1) will receive a $100 meal comp in exchange for an Instagram Reel that brings the Mr. Crabby’s experience to life: the seafood, the Cajun flavor, the atmosphere, and why this spot has become a go-to destination for bold Southern comfort food in San Antonio.
🎯 Your mission?
Head to Mr. Crabby’s Cajun Seafood & Bar, dig into a table full of flavorful Cajun seafood, and show your audience exactly what happens when fresh seafood, saucy boils, and laid-back vibes come together. From crab legs and shrimp to loaded platters and buttery Cajun spice, this is the kind of spot your followers will immediately want to try for themselves. Make content that feels craveable, energetic, and authentic!
📍 Where to find it?:
NEW Mr. Crabby’s Seafood & Bar — 1827 N loop 1604 E San Antonio, TX 78232. Please schedule in the platform for your visit (3 day buffer required).
👍 Who's a match?:
Foodies, seafood lovers, couples, families, friend groups, and San Antonio locals looking for bold flavor and fun dining experiences. If you love messy tables, Cajun spice, and comfort food done right, this campaign is for you.
⭐️ Important details
• Exchange: complimentary meal of $100 comped experience for creator and guest
• Schedule: In platform for date/hours of your choosing — 3 day buffer required
• Posting timeline: content must go live within 7–9 days of your visit - All Content needs posted by Aug 30th
• Need help? jeremy@tryrelish.com and support@tryrelish.com
• FTC compliance: include "Partnered with Mr. Crabby’s Seafood & Bar" in your caption
Deliverables
What you'll create
Creators can qualify through any listed platform unless the brief says otherwise during review.
Creative brief
Creative direction
Visual tone
Please include in your Reels:
• Show the full Mr. Crabby’s experience—from walking in, ordering, to the first bite and table moments. Capture the lively, messy, summer energy
• Highlight the seafood up close—crab legs, shrimp, seasoning, sauce pours, lemon squeezes, and steamy, craveable bites
• Get tight food shots—loaded platters, sauces, seasoning, and that fresh-off-the-table steam
• Verbally mention bold Cajun flavor, big portions, and why it’s a go-to summer spot for family, date nights, and group hangs
• Share your honest reaction—what you ordered, what stood out, and what you’d come back for
Close your video with a follow prompt like: “Follow Mr Crabby's to see what you should try next”
Caption cues
Please include in your Reels:
• Tag @mrcrabbysliveoak210 Seafood & Bar as a collaborator and mention them in your caption
• Mention the bold Cajun seafood menu—crab boils, shrimp, saucy platters—and call out what stood out most from your order
• Tell your audience why Mr. Crabby’s is your go-to San Antonio spot for messy, flavorful seafood and summer comfort food vibes 🦀🔥
• 📍 Location: Mr. Crabby’s Seafood & Bar — 14601 I-35, Live Oak, TX 78233 San Antonio, TX
• 📱 Instagram: @mrcrabbysliveoak210
Hashtags and mentions
#MrCrabbys #SanAntonioEats #SeafoodBoil #SATXFoodie #CajunFlavor #SummerEats
Don’t forget to tag @mrcrabbysliveoak210 as a collaborator on your post!
Visit details
Where and when
1 location across the campaign area
Brand context
Meet Mr. Crabby's
Website and social links