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La Familia Hits LA: Find Us in Stores

Rialto, CA + 2 moreApril 18, 2025 to May 31, 2025Hosted by La Familia Cider

Overview

About this campaign

La Familia Cider is officially hitting shelves in LA! This is your chance to share something special with your audience — a family-owned, culturally-rooted cider brand that’s made waves in Oregon and is now expanding to SoCal. Capture the moment of finding it in your neighborhood store, sipping it your way, and telling your followers why they should try it too.

Benefits

What you'll receive

Our award-winning, Latino-owned brand is now available in select liquor stores in Los Angeles, and we want your audience to know they can grab a taste of Mexico in a can!Approved creators will receive product to sample, swag, and potential compensation based on content tier. We ask that you post a Reel or TikTok showing you discovering the cider in-store and enjoying it at home, picnic-style, or with friends.


  • Creators must make an appointment within a week of approval. Approved creators can schedule at any time and date available in the scheduling tool. IF the creator does not schedule in the allotted time, their account may be flagged

  • Content must be posted 7–9 days after your visit or your account may be flagged

  • All creators are required by US Law & FTC Requirements to add the #ad hashtag as one of the first hashtags displayed on your post. Non-compliance could result in fines from the US Government or removal from the Relish platform.

Deliverables

What you'll create

Creators can qualify through any listed platform unless the brief says otherwise during review.

Instagram

Reel

TikTok

Video

Creative brief

Creative direction

Visual tone

  • In-Store Moment: Show off the product in the fridge or display

  • At-Home Vibes: Picnic, party, chill day with friends — however you’d enjoy it

  • Flavor Highlight: Talk about what flavor you’re loving

  • Support Latino-Owned: Help introduce the brand with cultural pride

Caption cues

Please include:

  • “Just found @lafamiliacider in my local LA liquor store! 🍎”

  • Share a personal note on the flavor you picked and how you enjoyed it

  • Shout out Latino-owned brands and support small business

  • ➡️ lafamiliacider.com

Hashtags and mentions

#LaFamiliaInLA #LatinoOwned #LaCiderScene #CraftCider #LAfoodies #DrinkLocal #SupportSmallBrands
Tag @lafamiliacider as a collaborator

Visit details

Where and when

April 18, 2025 to May 31, 2025

3 locations across the campaign area

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Brand context

Meet La Familia Cider

La Familia Cider Company, founded in 2017 by the Gonzalez family, blends the craft cider movement of Oregon with the vibrant, refreshing flavors of traditional Mexican aguas frescas. The family-owned business creates distinctive hard ciders inspired by fresh fruit beverages popular in Latin America, using ingredients that reflect their Mexican heritage. Based in Salem, Oregon, La Familia Cider offers a unique taste experience that celebrates both cultural traditions and local craft. Committed to community, the company donates a portion of its profits to nonprofits supporting families navigating the legal immigration process, ensuring that families can stay together.

Website and social links