đ Hedgehog: Farmer's Market Quality Mushrooms at Kroger!
Overview
About this campaign
Hedgehog Mushrooms brings fresh, locally grown specialty mushroomsâlike oyster and lionâs maneânow featured at Kroger stores in Atlanta and Nashville
These arenât complicated or intimidating. Theyâre simple to cook, packed with flavor, and an easy way to upgrade meals youâre already making.
Your content should help demystify specialty mushrooms. Show why you picked them up, how you cook them, and how they turn everyday dishes into something more elevated.
Think: Farmer's market quality, without the extra stop.
Benefits
What you'll receive
Approved Atlanta & Nashville-based creators will receive a $75 cash payment via PayPal($20 to purchase Hedgehog Mushrooms at Kroger + $55 compensation upon posting)in exchange for one Instagram Reel showcasing how you cook with specialty mushrooms at home.
đŻ Your Mission
Head to your local Kroger and pick up Hedgehog Mushrooms. Show your audience how easy it is to elevate everyday meals using fresh, locally grown specialty mushrooms in your home cooking!
đ Where to Find It
Look for Hedgehog Mushrooms in the produce section at Kroger stores.
đ Whoâs a Match
Home cooks, food lovers, recipe creators, farmers market fans, and anyone who loves making simple meals with quality ingredients
âď¸ Important Details
Exchange: $75 total via PayPal ($20 to purchase Mushroom box, $55 compensation upon posting)
Scheduling: Fill out schedule request form using link in approval email, confirm most convenient location
Posting Timeline: Content must go live within 7â9 days of shopping
Final Payment: Post reel, uploaded to platform, email aaron@tryrelish.com reconfirm paypal
Questions? Email jeremy@tryrelish.com
FTC Compliance: Please disclose the partnership (ex. âPartnered with Hedgehog Mushroomsâ)
Deliverables
What you'll create
Creators can qualify through any listed platform unless the brief says otherwise during review.
TikTok
Creative brief
Creative direction
Visual tone
Inspiration Links (Tone & Style)
https://www.instagram.com/p/DWQhAOkjvv7/
https://www.instagram.com/p/DWPjZMwjdKa/
https://www.instagram.com/p/DWAViyEDfls/
Please Include in Your Reels:
Film your trip to Kroger and finding Hedgehog Mushrooms in produce (store visit+Shelf experience)
Highlight the packaging in store and at home
Show the mushrooms up close before cooking
Capture simple recipes or quick prep moments. Highlight how easy they are to cook
Focus on elevated but approachable home cooking (Think omelets, pan sauces, toast, stir frys - anything you use regular button mushrooms for)
Tone should feel curious, confident, and authentic, not instructional or salesy.
Caption cues
Please tag @hedgehogmushrooms and @kroger
Include:
⢠Why you picked specialty mushrooms
⢠What you cooked or how you used them
⢠How they made the meal feel elevated
⢠Where to find them locally at Kroger
Keep it personal and natural. This is about discovery and inspiration.
Hashtags and mentions
#HedgehogMushrooms #SpecialtyMushrooms #homecook #FarmersMarketfinds #krogerfinds
Donât forget to tag @hedgehogmushrooms as a collaborator.
Visit details
Where and when
3 locations across the campaign area
Brand context
Meet Hedgehog
Website and social links