Fathers Eve 2025 – "Celebrate Fatherhood Everywhere"
Overview
About this campaign
Fathers Eve is more than a moment — it’s a movement. This annual event encourages dads everywhere to gather, raise a toast, and celebrate the brotherhood of fatherhood. From coast to coast, dads are hosting or joining casual meetups with one goal in mind: to recognize the importance of being a dad. Help us spread the word and show your audience what Fathers Eve is all about.
Benefits
What you'll receive
We’re looking for dad creators to help promote the spirit of Fathers Eve — a nationwide celebration happening the evening before Father’s Day. Approved creators will receive free merch, including a Fathers Eve t-shirt, mug, and exclusive rewards like a complimentary haircut voucher from Sports Clips. Your role? Post a Reel or TikTok showing how you’re gearing up for Fathers Eve — whether that’s planning a small gathering, prepping for the 8 PM toast, or showing off the gear you received.
Creators must make an appointment within a week of approval. Approved creators can schedule at any time and date available in the scheduling tool. IF the creator does not schedule in the allotted time, their account may be flagged
Content must be posted 7–9 days after your visit or your account may be flagged
All creators are required by US Law & FTC Requirements to add the #ad hashtag as one of the first hashtags displayed on your post. Non-compliance could result in fines from the US Government or removal from the Relish platform.
Deliverables
What you'll create
Creators can qualify through any listed platform unless the brief says otherwise during review.
TikTok
Creative brief
Creative direction
Visual tone
Show Off the Swag: T-shirt, mug, haircut voucher — let your audience see what’s in your Fathers Eve package
Plan Your Evening: Whether you’re going solo or hosting a backyard hang, show how you’re preparing
The 8 PM Toast: Recreate or pre-promote the signature toast moment
Celebrate Dads: Make it fun, real, and proud — this is a moment for all father figures
Location
Wherever you are — this is a national campaign with local spirit
(If hosting an event, optional: include your city in the caption!)
Caption cues
Please include:
“Getting ready for @fatherseve — the ultimate dad celebration the night before Father’s Day! 🙌”
Share your plans for the evening, what’s in your gift pack, or what being a dad means to you.
Shout out fatherhood, brotherhood, and the power of dads supporting dads.
🌐 fatherseve.com
📱 Instagram: @fatherseve
Hashtags and mentions
#FathersEve #DadLife #FathersDayWeekend #CelebrateDads #DadVibes #FatherhoodUnite
Tag @fatherseve as a collaborator
Visit details
Where and when
1 location across the campaign area
Brand context
Meet Fathers Eve
Website and social links