Instagram

Eggsplore Your Options: A Journey to Possibilities

Fairfax, VAOctober 1, 2024 to October 31, 2024Hosted by Annandale Fertility

Overview

About this campaign

In exchange, the influencer will create six reel videos, which must be made according to the topics listed below. The videos must document their positive journey experience and raise awareness about infertility by sharing their egg-freezing journey and promoting the care experience at Annandale Fertility Clinic.

Benefits

What you'll receive

Our partner, Annandale Fertility, is looking for an influencer to help work together to spread vital awareness of women’s health and raise local awareness of its clinic in greater Virginia.

  • The clinic offers a free consultation and an egg-freezing cycle to one influencer. (An egg-freezing cycle valued at $4999)

Deliverables

What you'll create

Creators can qualify through any listed platform unless the brief says otherwise during review.

Instagram

ReelPostStory

Creative brief

Creative direction

Visual tone

For a fun and exciting visual, imagine vibrant scenes as influencers experience our treatments.

  • Overlaying these visuals, we hear upbeat voiceovers narrating the benefits and your journey.

  • Highlighting the journey experience and raising awareness of infertility through documenting the egg-freezing cycle.

  • Dynamic camera angles capture the action, while playful graphics reinforce key messages.

The overall vibe is upbeat, engaging, and shareable.

Caption cues

Please be sure to include these items in your reel documenting the entire egg-freezing journey.

  • (1) Reel 1-1:30 min: Consultation & Assessment Appointment Experience

    • Document/Review first impression interior of clinic space, staff greeting, and overall appointment/procedure experience

  • (1) Reel 1-1:30 min: Ovarian Stimulation and Injections

    • Document stimulation experience and any check-ups with Annandale Physicians during this process

  • (1) Reel 1-1:30 min: Egg Retrieval

    • Document egg retrieval appointment/ Review care experience

  • (2) Collaboration Behind the Scenes post with Annandale Fertility: Fertilization process & Embryo Transfer

    • Annandale Fertility will film the behind-the-scenes process of fertilization and embryo transfer

    • The influencer will accept to be a collaborator on the post to show egg freezing cycle process fully

  • (1) Reel 1 min: Annandale Fertility Overall Review

    • Review your experience with Annandale Fertility: Care, Physicians & Staff Experience, Clinic space

  • NOTICE: Influencers must be open to adding Annandale OBGYN as a collaborator on the post(s)

  • Mention current promotions; ask your provider!

    ➡️https://www.annandalefertility.com

    📱@annandalefertility

    📍2810 Old Lee Hwy, Suite 305, Fairfax, VA 22301

Hashtags and mentions

#annandalefertility #eggfreezingjourney

Visit details

Where and when

October 1, 2024 to October 31, 2024

1 location across the campaign area

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Brand context

Meet Annandale Fertility

Where dreams of building families come to life. At Annandale Fertility, we understand that the journey to parenthood is unique for each individual or couple. As a state-of-the-art IVF clinic, we are committed to providing personalized and compassionate care, offering a beacon of hope and support on your path to conception. What sets Annandale Fertility apart is our unwavering commitment to creating a supportive and understanding environment. We recognize the emotional challenges that often accompany fertility treatments and strive to be a source of empathy, guidance, and encouragement throughout your fertility journey. At Annandale Fertility, we believe in the power of hope, resilience, and the potential for new beginnings. We look forward to being your partners in this transformative journey, offering hope, support, and expertise every step of the way. Your dream of starting or expanding your family is our mission, and we are here to help you achieve it. Welcome to Annandale Fertility, where the journey to parenthood begins with care, compassion, and possibilities.

Website and social links