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Discover Nebraska's Best Cookies at Your Local Casey’s 🍪

Omaha, NE + 5 moreApril 30, 2025 to June 30, 2025Hosted by Casey's

Overview

About this campaign

Casey’s has done it again—introducing two NEW signature cookie sandwiches because YOU deserve a little treat. Introducing: Chocolate Chip Buttercream and Birthday Cake Buttercream!

Casey’s Cookie Sandwiches are NEW at Casey’s, and we want you to tell your followers about how great they are. Head into your local Casey’s, grab a few packages, and show how these are the perfect little treat for you. 

Some suggested slogans and inspiration:

  • I think you should treat yourself

  • I never met a cookie I didn’t like…but these are next-level delicious.

  • I thought I needed a hug, but really, I just needed some cookies from Casey’s

  • A little sweet treat

  • Make every day your birthday with Birthday Cake Buttercream

  • You deserve a cookie

📍 Locations

Available at all Casey’s. If you show the storefront from the parking lot, please choose a store that has Casey’s newest logo.

Scheduling

Do not film content in the store. Store hours vary, but most are open between 6 am and 11 pm.

Content must be posted 7–9 days after your collaboration is complete.

Benefits

What you'll receive

Approved creators will receive a $25 cash payment via PayPal to help celebrate Casey’s NEW Signature Cookie Sandwiches.

Your mission? Hunt down the brand new Casey’s Signature Cookie Sandwiches at any local Casey’s convenience store. (In the packaged bakery section). The cookies only cost ~$3, and you keep the rest!

📸 Tag @caseys as a collaborator to let your audience — and Casey’s fans — know these cookies are a delicious little sweet treat on-the-go.

🗓 Content must be posted 7–9 days after picking up your cookies.

Deliverables

What you'll create

Creators can qualify through any listed platform unless the brief says otherwise during review.

Instagram

Reel

TikTok

Video

Youtube

Video

Creative brief

Creative direction

Visual tone

  • Give the product a close-up

  • Speak to the vibrant/colorful packaging

  • Keep it playful, entertaining, indulgent, and family-friendly — dessert should feel like a treat!

Visit details

Where and when

April 30, 2025 to June 30, 2025

6 locations across the campaign area

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Brand context

Meet Casey's

Casey’s has over 2700 stores all throughout the Midwest. Known for their incredible pizza and large variety of on-the-go convenient snacks, there’s something for everyone at every stop.

Website and social links