Instagram

Dine, Capture, Earn: $100 to Showcase Sitar’s Fresh Take on Indian Cuisine

New Haven, CTMay 15, 2025 to July 30, 2025Hosted by Sitar

Overview

About this campaign

Step into the refreshed Sitar where traditional Northern Indian cuisine meets modern flair. Your audience will love hearing about your experience with unique, flavorful dishes and freshly crafted drinks. The cozy ambiance and exciting new menu make Sitar a must-visit destination for food lovers in New Haven.

Benefits

What you'll receive

🎉 You’re Invited — Plus, Get Paid to Dine!

Approved influencers and (+1) are invited to experience the newly renovated Sitar in New Haven! Discover a stunning blend of traditional and modern Indian cuisine, featuring 14 new dishes, brand-new cocktails and mocktails, and a fresh new vibe.

Each guest will receive an appetizer, a main course, a dessert, and a drink of their choice, and influencers will receive $100 for their visit as a thank you. Whether you’re a longtime fan or exploring Indian flavors for the first time, you’ll be wowed by the authentic Northern Indian offerings.

Capture the vibrant atmosphere, your genuine reactions, and share it all on Instagram with @sitarnewhaven tagged as a collaborator!


  • Exchange: 1 appetizer ea. + 1 Main Course ea. + 1 drink + 1 dessert + $100 for the creator

  • Creators will be paid 50% via PayPal when they schedule, and 50% when they successfully post. All payments will be made through Relish.

  • 20% gratuity is required to be paid by the creator

  • Creators must make an appointment within a week of approval. Approved creators can schedule at any time and date available in the scheduling tool. IF the creator does not schedule in the allotted time, their account may be flagged

  • Content must be posted 7–9 days after your visit or your account may be flagged

  • All creators are required by US Law & FTC Requirements to add the #ad hashtag as one of the first hashtags displayed on your post. Non-compliance could result in fines from the US Government or removal from the Relish platform.

Deliverables

What you'll create

Creators can qualify through any listed platform unless the brief says otherwise during review.

Instagram

Reel

Creative brief

Creative direction

Visual tone

🎶 Bring the Energy

We’d love for your content to feel high-energy and fun! Add exciting music or a voiceover to guide your audience. Subtitles work great too—just make it your style and let your personality shine.



Location & Scheduling

Sitar
📍 45 Grove Street, New Haven, CT
🕒 Available Visit Times: Any day, 12 PM - 2 PM & 5 PM - 9 PM (excluding holidays)

Caption cues

📸 What to Include in Your Reel:

  • “Thanks, Sitar!” 💖

  • Your favorite new dishes + vibrant atmosphere

  • Your genuine tasting reactions

  • Highlights of the new cocktails and mocktails

  • A full shot of the amazing food & vibes

  • ➡️ Sitar

  • 📱 Tag: @sitarnewhaven (as a collaborator)

  • 📍 45 Grove Street, New Haven, CT

Hashtags and mentions

#SitarNewHaven #IndianCuisine #TasteOfIndia #NewHavenEats #FoodieExperience
And don’t forget to tag @sitarnewhaven as a collaborator!

Visit details

Where and when

May 15, 2025 to July 30, 2025

1 location across the campaign area

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Brand context

Meet Sitar

A DELICIOUS COMBINATION OF TRADITIONAL AND MODERN INDIAN CUISINE With a menu boasting authentic Northern Indian dishes, we at Sitar promise that we can delight the taste buds of novices and Indian cuisine connoisseurs alike. Our food offers a subtle blending of herbs, spices, seasonings, vegetables, and cream that gives good Indian food its unique character. We welcome you to join us and Welcome to the Mystical World of Indian Cuisine!