🧁 CRUMBS Colossal Cupcake Lands at Super Target Texas!!
Overview
About this campaign
Original CRUMBS is back, now launching at Super Target — This Spring Season, they are going COLOSSAL!
Introducing the CRUMBS Colossal Cupcake, a massive, flavor-packed twist on the classic treat that put Original CRUMBS Bakeshop on the map. With sky-high frosting, signature mix-ins, and nostalgic flavors baked into every bite, this isn’t your average cupcake — it’s a dessert event.
Help your audience rediscover what made CRUMBS a nationwide obsession. Available now in the in-store bakery section of select Super Target stores, these GIANT cupcakes are hiding in plain sight — and it’s your job to find them and spread the word. This campaign is all about celebrations and gatherings in the spring season, discovery, and flavor — so get ready to unwrap something colossal...and wow, they are also really cool looking.
Some suggested slogans:
*Cupcakes just got an upgrade
*Because life is too short for small cupcakes
*A party without a giant cupcake is just a meeting
*A giant cupcake for a giant celebration
*The only cupcake you will ever need
Benefits
What you'll receive
Approved Dallas and Houston-based creators will receive a $50 cash payment via PayPal ($25 upon scheduling, $25 upon posting) to spread Spring cheer with Original CRUMBS Colossal Cupcake in exchange for an Instagram Reel.
🎉Your mission?
Hunt down the brand new CRUMBS Colossal (giant) Cupcake (vanilla birthday, cookies & cream) available at select local Houston and Dallas Super Target! Look for them in the in-store bakery Case.
These aren't your average everyday cupcakes — the COLOSSAL cupcake is a GIANT cupcake that can serve 15-20 people! Thats right, one cupcake can now serve a whole party. CRUMBS is back again with their iconic treats making their grand launch at Super Target! Look for the classic vanilla birthday cake or cookies & cream cake in the bakery section.
📍 Where to Find It?
Launching at select Super Targets in Dallas and Houston - Find it in the bakery case!
⭐️ Important Details
Exchange: $50 total via PayPal ($25 to purchase + $25 upon posting)
Posting Timeline: Post within 7–9 days of visiting Super Target
Scheduling: Please fill out schedule request using link when approved including, use locations listed for most convenient store to visit
Scheduling Locations: Please use this list to select Super Target to visit: Super Targets
Support: aaron@tryrelish.com or joel@tryrelish.com
FTC Note: Please disclose the partnership (e.g., “Partnered with Original Crumbs”).
Deliverables
What you'll create
Creators can qualify through any listed platform unless the brief says otherwise during review.
Creative brief
Creative direction
Visual tone
PLEASE MAKE SURE CUPCAKE IS THAWED BEFORE CUTTING/SERVING/FILMING
Brand is preferring Voice Over Narration versus just music, but not required
Please highlight the retailer Target with a store shot and shelf experience
Highlight where to find it in the bakery case
Focus on the size and detail of the colossal cupcake – give the frosting and fillings a close-up!
Showcase the unboxing and cake cutting
Feature reactions to the first bite and how moist the cupcakes are
Keep it playful, indulgent, and family-friendly — dessert should feel like a treat!
Locations:
Ask the Bakery manager if needing to assist! Additional Flavors may be in the back freezer!
Operating Hours: Based on Super Target store hours (typically 6AM–10PM, daily).
Content must be posted 7–9 days after your collaboration.
Caption cues
Please include these items in your Reels
Thank you @originalcrumbs & @target ❤️
Please highlight the retailer Target
Share what you liked and the flavor you shared
Let your audience know these are available now for in-store pickup in the bakery section
Hashtags and mentions
#originalcrumbs #colossalcupcake And don’t forget to tag @originalcrumbs & @target as collaborators!
Visit details
Where and when
8 locations across the campaign area
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Brand context