🍞 Crave & Create: A Flavor-Filled Collab with Crave & Craft Artisan Deli
Overview
About this campaign
This isn’t your average sandwich spot—and this isn’t your average collab. At Crave & Craft, we elevate deli culture with bold, chef-inspired sandwiches, fresh flatbreads, breakfast bites, and a curated retail shop of artisan goods. Our mission? Make every bite a story worth sharing.
As a featured creator, you’ll get a behind-the-scenes taste of our gourmet approach—from sizzling breakfast sandwiches to vibrant seasonal specials, all served on house-baked artisan bread. You'll help spread the word about our online ordering, catering, and neighborhood-friendly retail section, encouraging your audience to turn everyday meals into moments worth craving.
What makes this campaign unique? You’re not just filming food—you’re capturing the flavor-first lifestyle of Houston’s urban creatives. Your audience will love discovering a local gem where quality, community, and creativity come together in one delicious package.
Benefits
What you'll receive
Selected creators will be invited to dine-in at Crave & Craft Artisan Deli in Houston, TX with a guest—enjoying a handcrafted meal (valued at $100) to capture and share their experience. No menu restrictions within reason, just come hungry and ready to create!
Scheduling:
Thursday - Saturday: 3:00 - 8:00 pm PST
Exchange: $100 total
Content must be posted 7 - 9 days after your visit
Creators must make an appointment within a week of approval. Approved creators can schedule at any time and date available in the scheduling tool.
Deliverables
What you'll create
Creators can qualify through any listed platform unless the brief says otherwise during review.
TikTok
Creative brief
Creative direction
Visual tone
We’re looking for aesthetic, storytelling-style Reels or TikToks with a voice-over narration describing your visit, first bites, or even a ranking of menu items. Highlight the experience—from stepping inside our cozy, modern deli space to the satisfying crunch of that first bite. Show the process of ordering, dining, and exploring our retail shop. Think warm tones, natural light, and crisp shots of sandwiches being sliced, sauces drizzled, and bites being taken. Bonus if you incorporate your personality and interaction with your guest!
Caption cues
Captions should be casual, food-loving, and engaging—talk to your audience like you’d recommend a spot to your bestie. Use keywords like "Houston foodies," "chef-crafted sandwiches," "online ordering," and "artisan deli." Encourage your followers to check us out via Uber Eats or DoorDash, or visit us in person. Strong CTAs like:
“Save this spot for your next lunch date.”
“You have to try their [insert menu item].”
“Tag someone who’s always down for a good sandwich.”
Hashtags and mentions
@craveandcraftdeli
Visit details
Where and when
1 location across the campaign area
Brand context
Meet Crave & Craft Artisan Deli
Website and social links