Crab Hut’s Fresh & Sustainable Seafood Experience
Overview
About this campaign
At Crab Hut, we are committed to freshness, sustainability, and unforgettable presentation. This campaign showcases our vibrant seafood boils, artfully crafted cocktails, and the elevated yet unique dining experience we offer. From our live seafood selections to our fully stocked bar featuring expertly curated cocktails, every detail reflects our passion for quality.
What sets Crab Hut apart is the fun and lively atmosphere—we are a place to go all-in with your hands and embrace the messy, flavorful seafood experience. Whether it’s steaming crab legs, colorful seafood boils, or a perfectly garnished cocktail, your followers will be captivated by our vibrant presentation, playful vibe, and premium yet approachable seafood adventure.
Sustainability & Quality Practices
Sourcing: We partner with vendors who maintain high-quality, fresh products while reducing environmental impact.
Quality Checks: As a family of seafood lovers, we constantly taste-test for consistency and quality. We thoroughly inspect our seafood for freshness, texture, size, and flavor.
Live New Zealand Green Mussels: Provided by Ikana, a family-operated company in New Zealand committed to healthy ocean management and sustainability. Their mussels are packed within one day of harvest, kept live for 12 days, and never frozen.
Fresh Oysters: Raw and freshly shucked to order—never pre-shucked or frozen.
Fresh Corn: Locally sourced from small farmers in San Diego and shucked in-house for superior texture and flavor.
Live Dungeness Crabs & Maine Lobsters: Held live in our tanks until cooked to order for ultimate freshness.
Crawfish: Live and shipped from Louisiana during peak seasons (typically March-May and November-January).
Benefits
What you'll receive
Influencers and a plus one, will enjoy a premium seafood dining experience at either our Mira Mesa or Downtown locations, highlighting our fresh, sustainably sourced seafood and handcrafted cocktails. Be sure to mention our Convoy location as well!
Scheduling:
Thursday - Sunday: 12 - 9 pm.
Creators must make an appointment within a week of approval. Approved creators can schedule at any time and date available in the scheduling tool. IF the creator does not schedule in the allotted time, their account may be flagged
Content must be posted 7–9 days after your visit or your account may be flagged
All creators are required by US Law & FTC Requirements to add the #ad hashtag as one of the first hashtags displayed on your post. Non-compliance could result in fines from the US Government or removal from the Relish platform.
Deliverables
What you'll create
Creators can qualify through any listed platform unless the brief says otherwise during review.
TikTok
Creative brief
Creative direction
Visual tone
Close-up shots of fresh seafood, vibrant cocktails, and stunning plating.
Optional behind-the-scenes footage of seafood and cocktail preparation.
Voice-over narration highlighting our quality, sustainability, and craftsmanship.
Warm, inviting lighting to emphasize our upscale yet fun atmosphere.
No eating on camera—focus on the beauty of presentation and experience.
Scheduling:
Thursday - Sunday: 12 - 9 pm.
Caption cues
Casual yet high quality—inviting, lively, and passionate about seafood.
Keywords: Fresh seafood, sustainable dining, crafted cocktails, premium experience, seafood lovers, go all-in.
Call-to-action: “Tag your seafood-loving crew and plan your visit to Crab Hut today! Don’t forget to check out all three locations: Mira Mesa, Downtown, and Convoy. Come ready to dig in—we like it messy!”
Hashtags and mentions
Optional: Tag any vendors, local farms, or sustainable partners
Visit details
Where and when
2 locations across the campaign area
Brand context
Meet Crab Hut
Website and social links