Instagram

Bold, Smashable Flavor in Burbank🍔✨

Burbank, CAMarch 6, 2025 to July 16, 2025Hosted by Smashed AF

Overview

About this campaign

 Ready to make your followers crave something bold and different? Smashed AF is the place where creativity and flavor meet. From our 100% Wagyu smash burgers to our killer fish & chips, this place is as much about the vibe as it is about the food. Share the fun of ordering online and the excitement of in-store pick-up, all while showing off the creative customizations our menu offers. If you’re in LA and have loyal followers with a serious appetite for unique dining experiences, we want you to show them why Smashed AF is the spot for smashable, Instagram-worthy eats!

  • Located in the heart of LA’s creative scene, just steps from Warner Brothers and Hollywood.

  • A fun, unapologetic brand that thrives on creativity—where thinking outside the box is encouraged.

  • We love creators who want to have fun with content creation and bring their authentic flair!

  • Creative control is yours—let’s collaborate, brainstorm behind-the-scenes ideas, and make some magic happen.

  • Got loyal followers and great engagement? We’re excited to offer you a unique offer code to share with your audience! ( we need to action this!)

  • Trade for a meal for 2 (around $50 value, but flexible)—a great opportunity to enjoy and share the experience with your community. (We will likely need to up the offer. Can we add a gift card on top of their meal?)

Benefits

What you'll receive

 Approved influencers (and a plus one) are invited to experience the bold, unapologetic flavors of Smashed AF! Located in the heart of LA’s studio district near Warner Brothers, Smashed AF isn’t just another burger joint—it’s a full-on vibe. Whether you're dining in or showing off your mobile-ordering skills with a sleek pick-up experience, you’ll enjoy creative, custom Smash Burgers, crispy sides, and inventive drinks. Capture it all and share your genuine reactions with your audience—our food speaks for itself! Don’t forget to tag @SmashedAFBurbank as a collaborator


  • Creators must make an appointment within a week of approval. Approved creators can schedule at any time and date available in the scheduling tool. IF the creator does not schedule in the allotted time, their account may be flagged

  • Content must be posted 7–9 days after your visit or your account may be flagged

  • All creators are required by US Law & FTC Requirements to add the #ad hashtag as one of the first hashtags displayed on your post. Non-compliance could result in fines from the US Government or removal from the Relish platform.


Scheduling:

  • Wednesday - Saturday

  • 1 :00 - 8:00 pm

Deliverables

What you'll create

Creators can qualify through any listed platform unless the brief says otherwise during review.

Instagram

ReelPostStory

Creative brief

Creative direction

Visual tone

  • Reels with fun, high-energy reactions to the food—especially that first bite!

  • Showcase the creative, customizable aspect of Smashed AF: lettuce wraps, extra toppings, and bold flavors.

  • Capture the vibrant, Instagrammable atmosphere—this is more than just a meal, it’s a whole experience!

  • Creative storytelling is encouraged: share the vibe of Smashed AF in a way that speaks to your audience.


Locations

  • Smashed AF

  •  Burbank, California


Scheduling

  • Operating Hours:

  •  Wednesday - Saturday

  •  1:00 PM - 8:00 PM

Caption cues

 Please include these items in your Reels:

  • Show off the delicious smash burgers, fun sides, and bold drinks.

  • Share your genuine reaction to the flavors and vibe.

  • Mention how Smashed AF is the must-try spot in LA for bold, customizable eats.

  • Thank you @SmashedAFBurbank for the epic experience!

Location: Burbank, California
  Website: SmashedAFBurbank.com
  Instagram: @SmashedAFBurbank

Hashtags and mentions

#SmashedAFBurbank #BurbankEats #SmashBurgers #BoldFlavors #LAFoodie #InstaEats #CreativeCuisine #WagyuBurgers #SmashIt and don't forget to tag @SmashedAFBurbank as a collaborator!

Visit details

Where and when

March 6, 2025 to July 16, 2025

1 location across the campaign area

Loading map...

Brand context

Meet Smashed AF

🔥 SMASHED AF: LA’s Boldest Smash Burgers & Fish & Chips! 🔥 Smashed AF isn’t just another burger joint—it’s a full-on vibe. Inspired by SoCal’s skate, surf, and rock & roll culture, we serve up 100% Wagyu smash burgers, killer fish & chips, and Filthy Fries loaded with all the good stuff (think: Wagyu, cheddar, AF Whiskey sauce). Our no-rules approach means full customization—lettuce wraps, extra toppings, and bold flavors that hit hard. No corporate fast food vibes here—just unapologetically smashable eats in a space that’s edgy, energetic, and totally Instagrammable. 🍔⚡Let’s make some burger magic happen together! #SmashedAF

Website and social links