š Bold, Clean & Craveable: Try Choolaah's New Menu!
Overview
About this campaign
Most people have never had Indian food like this ā and that's exactly what makes it worth posting about. Choolaah just launched a brand-new menu and your audience deserves to know about it. Customizable bowls built exactly how you want them. New sauces like Sweet Tango and butter masala. Half-and-half protein options, fresh garnishes, and naan hot out of the tandoor. Clean ingredients, scratch-made spice blends, nothing artificial.
This campaign is about taking your audience through the whole experience: the open kitchen, the first bite, the flavor that hits different from anything they expected. Whether it's their first time trying Indian food or they already love it, Choolaah was built for them. This is the kind of place that turns one visit into a regular habit.
Benefits
What you'll receive
Approved Cleveland & Pittsburgh creators (And a +1) will receive a complimentary meal (up to $150) at their nearest Choolaah Indian BBQ location, in exchange for an Instagram Reel and/or TikTok Video that brings their authentic dining experience to life including a promo code for a free drink
šÆ Your Mission?
Head to your nearest Choolaah Indian BBQ and show your audience why this isn't the Indian food they think they know. A brand-new menu just dropped ā customizable high-protein bowls, bold new sauces, gorgeous garnishes, and tandoor-cooked meats that come out of an open kitchen your audience can actually watch. Help your community discover something they didn't know they were missing.
š Where to find it?
Choolaah has multiple locations in Ohio and Pennsylvania. Participating locations are below:
Choolaah Orange Village - 27100 Chagrin, Blvd, Beachwood, OH
Choolaah Westlake - 2207 Crocker Road, Westlake, OH
Choolaah Ohio City - 1903 West 25th St, Cleveland, OH
Choolaah East Liberty - 6114 Centre Ave, Pittsburgh, PA
āļø Important Details
Exchange: Complimentary meal (dine-in comp covered by Choolaah up to $150 for the pair)
Scheduling: Please use scheduling tool on the platform to book a visit for the days/times available
Offer code: You'll receive a unique promo code to share with your audience (free beverage on first visit ā a great reason for your followers to walk in)
Posting timeline: Content must go live within 5ā9 days of your visit - ALL POSTS DUE BY JULY 31st
Need help? Email jeremy@tryrelish.com and support@tryrelish.com
FTC compliance: Clearly disclose the partnership. Use a phrase like "Partnered with Choolaah" in your caption.
Deliverables
What you'll create
Creators can qualify through any listed platform unless the brief says otherwise during review.
TikTok
Creative brief
Creative direction
Visual tone
Please Highlight in Your Reels:
Please use correct spelling Choolaah and Pronunciation "CHOO-la"
Capture the in-store experience: the open kitchen, the tandoor oven, naan coming out hot
Show off the new menu items up close ā the colors, textures, garnishes, steam, all of it
Highlight the customization: half-and-half proteins, sauce choices, bowl builds
Show off the "Hero Shot" of your Choolaah feast and all the vibrant, crave-worthy dishes
Include your authentic reaction: the first bite, your favorite flavor, what surprised you most
Mood: warm, adventurous, approachable. This is not intimidating ā it's exciting
Caption cues
Tag @choolaahyum and let your followers know the new menu is here
Share what you ordered and what blew you away
Drop your unique offer code ā Free drink on your first visit
Speak to the clean ingredients, the bold flavor, or the freshness ā whatever resonated most
Add a personal angle: first time trying Indian food? Longtime fan? A new obsession? Tell that story.
Encourage your audience to go. A simple "you have to try this" goes a long way!
Hashtags and mentions
#Choolaah #ChoolaahEats #IndianStreetFood #FastCasualEats #FoodieFinds #FlavorPacked
Don't forget to tag @choolaahyum as a collaborator on your post!
Visit details
Where and when
4 locations across the campaign area
Brand context
Meet Choolaah Indian BBQ
Website and social links